Jock Peters: Bullocks Wilshire store (Los Angeles, Calif.)

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Description

The Bullocks Wilshire department store was one of the first to cater to customers in automobiles. The large Art Deco edifice was easily recognizable, and customers were able to drive up, have a valet securely park their car at the rear of the building, then shop or dine inside the 230,000 square foot building.
The building was designed by father and son architecture firm Parkinson and Parkinson. Jock Peters and Eleanor Lemaire worked for the Fiel & Paradise Company as interior designers and were responsible for the first few floors of the store.
Each of the departments was designed to be a luxurious retreat, where live mannequins and low display cases featured items for sale, not racks of clothes, which would obscure the architecture and interior details of the room.
Bullocks department store was eventually bought out by Macy's, which rebranded the location as an I Magnin store. By the early 1990s, the chain had folded and the building was purchased by the Southwestern Law School.

Creator

Jock Peters, designer
Eleanor Lemaire, designer
Parkinson and Parkinson, architects
Mott Studios, photographer

Source

Jock Peters papers, Architecture and Design Collection. Art, Design & Architecture Museum; University of California, Santa Barbara.

Date

1929-1930

Rights

Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Copyright restrictions also apply to digital representations of the original materials. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. University of California Regents.

Citation

Jock Peters, designer Eleanor Lemaire, designer Parkinson and Parkinson, architects Mott Studios, photographer, “Jock Peters: Bullocks Wilshire store (Los Angeles, Calif.),” UCSB ADC Omeka, accessed December 12, 2024, http://www.adc-exhibits.museum.ucsb.edu/items/show/422.