California City: Advertising Brochure

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Description

Despite all of the city planning and marketing of California City, the population did not increase at the rates hoped for by the investors. The marketing of California City was aimed at people in the greater Los Angeles area who wanted to escape the smog and congestion of the urban city and live in a completely planned and organized city. With gold, silver, and borax mines, as well as a military base, jobs were available. The advertising brochure shows how narrow the marketing focus was on a specific type of homebuyer.

Creator

Smith and Williams, architects

Source

Smith & Williams records, Architecture and Design Collection. Art, Design & Architecture Museum; University of California, Santa Barbara.

Date

1965

Rights

Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Copyright restrictions also apply to digital representations of the original materials. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. University of California Regents.

Citation

Smith and Williams, architects, “California City: Advertising Brochure,” UCSB ADC Omeka, accessed October 25, 2020, http://www.adc-exhibits.museum.ucsb.edu/items/show/194.